Yes, the sale is a very important point in custome relationships .

However, it is bracketed by the quality of service you are willing to offer, able to deliver, and credited with providing to

your customers. Truth #2: Service extends beyond the buyer. Whether you’re selling in-home plumbing repair or pacemakers or e-business solutions , creating a cus-

tomer relationship, maintaining that customer relationship, and extending the opportunities you have to do business together mean more than wooing the individual who writes the check or

signs the contract. You need to consider all the people who touch or who are touched by your product or service. Truth #3: Service and sales are on the same team. All too often, we are called into sales organizations or customer service departments that claim that everything would be better if “those other people” in service or sales “would just straighten up and get their act together.”

The sales people lament that the customer service people just complain, complain, and complain about pesky details like a few

excerpt from the book "CUSTOMER RELATIONSHIP MANAGEMENT